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1. Negotiation is collaborative, not adversarial: "the adversary is the situation, not the person across the table."
2. Mirroring: repeat the other side's last 1-3 key words as a question β it gets them to elaborate, for free.
3. The 7-38-55 rule: only 7% of a message is the words. 38% is tone, 55% is body language/delivery. Tone matters far more than wording β including in written messages.
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