The Digital Business Playbook (What Actually Works)

Free preview — 3 lessons

1. Specificity beats engagement: someone who likes your post isn't a lead. Someone who asks the exact price, deadline or scope — that's a lead.

2. Transactional emails open ~40% more than newsletters (51.3% vs 36.6%) — "your order is ready" is a far better upsell moment than a generic update.

3. A cheaper, simpler tier steals market share from competitors more than it cannibalizes you — if the value proposition is genuinely different, not just "same thing, cheaper."